Sixteen Monumental Secrets

Attitude is everything.  Jay Conrad Levinson has shared the Sixteen Monumental Secrets of Guerrilla Marketing in his best selling book Guerrilla Marketing.  I keep these 16 points on my office wall and bathroom mirror.  I think they might help others too:

  1. You must have commitment to your marketing program
  2. Think of that program as an investment
  3. See to it that our program is consistent
  4. Make your prospects confident in your firm
  5. Be patient in order to keep a commitment
  6. See that your marketing is an assortment of weapons
  7. Know that profits come subsequent to the sale
  8. Aim to run your firm in a way that makes it convenient for your customers
  9. Put an element of amazement in your marketing
  10. Use measurements to judge the effectiveness of your weapons
  11. Prove your involvement with customers and prospects by your regular follow-up with them
  12. Become dependent on other businesses and them on you
  13. Be skilled with the armaments of guerrillas which means technology
  14. Use marketing to gain consent from prospects, and then broaden that consent so that it leads to a sale
  15. Sell the content of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle
  16. After you have a full-fledged marketing program, work to augment it rather than rest on your laurels

See the free offering from Mr. Levinson on the free tab

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