Attitude is everything. Jay Conrad Levinson has shared the Sixteen Monumental Secrets of Guerrilla Marketing in his best selling book Guerrilla Marketing. I keep these 16 points on my office wall and bathroom mirror. I think they might help others too:
You must have commitment to your marketing program
Think of that program as an investment
See to it that our program is consistent
Make your prospects confident in your firm
Be patient in order to keep a commitment
See that your marketing is an assortment of weapons
Know that profits come subsequent to the sale
Aim to run your firm in a way that makes it convenient for your customers
Put an element of amazement in your marketing
Use measurements to judge the effectiveness of your weapons
Prove your involvement with customers and prospects by your regular follow-up with them
Become dependent on other businesses and them on you
Be skilled with the armaments of guerrillas which means technology
Use marketing to gain consent from prospects, and then broaden that consent so that it leads to a sale
Sell the content of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle
After you have a full-fledged marketing program, work to augment it rather than rest on your laurels
See the free offering from Mr. Levinson on the free tab