Archive for January, 2010

A Question for Home Inspectors

Friday, January 29th, 2010

Do Houses Talk? 

Do houses talk?  I don’t know because I don’t speak their language.  However, if any one does, I would think it might be that small group of men and women that have dedicated their lives to the study of houses.  Can a house remember when the room received the first born baby girl?  Can it tell you about the Christmas tree that looked better than all the others?  Does it remember when all the relatives came for Thanksgiving and the sewer backed up?  Like the stories of an old man or woman, does an old house have a treasure chest of tales just waiting to be told?  I think so.  It must be, because a house is more than a structure, it is part of our lives.  Imagine going to Grandma’s without thinking of her house.  I would love to hear the stories but I can’t.  I will just have to ask a home inspector, if they would tell me what they heard.


How to Operate Your Home: Start it up and Take that First Spin

Friday, January 29th, 2010

This slide show is being made available to home inspectors to provide to the customers and prospects to help them make a smooth transition into their new home.


Sixteen Monumental Secrets

Friday, January 22nd, 2010

Attitude is everything.  Jay Conrad Levinson has shared the Sixteen Monumental Secrets of Guerrilla Marketing in his best selling book Guerrilla Marketing.  I keep these 16 points on my office wall and bathroom mirror.  I think they might help others too:

  1. You must have commitment to your marketing program
  2. Think of that program as an investment
  3. See to it that our program is consistent
  4. Make your prospects confident in your firm
  5. Be patient in order to keep a commitment
  6. See that your marketing is an assortment of weapons
  7. Know that profits come subsequent to the sale
  8. Aim to run your firm in a way that makes it convenient for your customers
  9. Put an element of amazement in your marketing
  10. Use measurements to judge the effectiveness of your weapons
  11. Prove your involvement with customers and prospects by your regular follow-up with them
  12. Become dependent on other businesses and them on you
  13. Be skilled with the armaments of guerrillas which means technology
  14. Use marketing to gain consent from prospects, and then broaden that consent so that it leads to a sale
  15. Sell the content of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle
  16. After you have a full-fledged marketing program, work to augment it rather than rest on your laurels

See the free offering from Mr. Levinson on the free tab

Automated PowerPoint Sales Presentations

Wednesday, January 20th, 2010

I think automated PowerPoint sales presentations are a great way to make a professional looking sales presentation and the cost is very low indeed.  If you don’t feel like making these yourself please let us know.  There are lots of great looking templates in PowerPoint.  Combine any of these with your sales material and automate it with an online product called ispring.  Then you host it any number of places.  Ideally in your own website and provide links to it.  Your customers will see a great presentation.  For an example see the one below.

 Story of Gus

Website the Marketing Hub

Friday, January 15th, 2010

This image was provided by a couple of marketing coaches in Ft. Worth call the Marketing Twins. 


The website is considered the hub, because all your marketing activities are linked to the web and should drive prospects to your website.  For example, an email campaign has links to your website and your website has a sign-up place for your email list.  While most websites are not operating in this fashion, this does not cost much, if anything at all to implement.  While results may not be seen over night, consistently working your online efforts in this fashion will produce a steady stream of business in the long haul. 

Welcome to the FrontlineMarketingTools .com blog

Thursday, January 14th, 2010

This blog is dedicated to helping small companies market their business.  We are always on the lookout for inexpensive ideas that can either be implemented by the business owner or without costing him a lot of cash.  We are particularly interested in ideas for non-profits and for Real Estate Inspectors.  Both are loved groups at this company.